The FactoryOTC.com project includes it all from brand development and web design to digital asset creation for social media marketing. This large project is the face of a enterprise level ecommerce platform. Some social media digital assets are shown so you can see how the old logo has evolved to the newly refined, symmetrical, and easy to use logo. That idea is intentionally reflected in the user's experience throughout the website. The new Factory OTC identity and declaration of "Feel Better. Spend Less." is used in all its applications and touch-points.
You can see the transformation from the old to the new showcased in the beginning of this gallery. ACFoundry chose to have a complete branding overhaul. Their marketing collateral was out dated and did not reflect their integrity, history, or engineering capabilities. I personally took on all aspects of the project from brand conceptualization, marketing collateral, web design, and photography. While paying special attention to the essence of ACFoundry's core values they were able to successfully and confidently move forward in their industry.
A small company with big ideas. The owner asked me if I would create a new brochure and I in return asked him if he would be willing to established an identity first. People often come to me with what they want, but I help them understand what it is they need. After creating the company's identity, I was then able to utilize its full potential. The final brochure and web design allowed the company to stand out in existing and new markets. This quickly led to substantial growth and increased sales.
The idea behind Bluewater Restoration's identity and marketing collateral was complete contrast. Many masonry restoration companies use bricks with reds, oranges, and browns in their designs and presentations, but Bluewater decided to challenge the cliche'. Drawing attention to the environment of Michigan (the main region in which the company operates), applying monochromatic colors of light and dark blues rather than reds and oranges, and using quality printing materials made their proposals become refreshing to their prospect's eyes. Using the above design techniques gave Bluewater an immediate edge over their competition.
Western Michigan University holds an annual School of Art open house for high school seniors and first year art students. This project presented its challenges strictly from its budget and audience. The project started by designing the event theme as The Open, which made the event sound much more attractive given our youthful audience. We then proceeded with designing the marketing collateral that included a postcard announcement, poster, event map/program, and event ticket. We decided on bight florescent colored paper with one color printing (black) so that we could easily stay under budget. A great design technique worth mentioning is how the poster for the event doubles as a mailer. This enabled greater exposure for the event while still being able to stay within our boundaries.
With pixilation and blurriness a problem with the Sales and Business Marketing Association's logo, it desperately required refinement. A short time frame and limited budget presented its challenges while still maintaining and communicating the standards of Western Michigan University.
Omega Computer Services was looking to provide existing and potential new customers with a better online website experience. By creating a color coded icon system for the company's major services it allowed the web user to receive information more clearly while providing easier navigation.
This small two man operation wanted to become more recognizable. Creating a desirable brand successfully made them a standout in their industry. Projects like these, no matter what the size of the business, is all it takes in order to give the confidence necessary to more forward.
Function was a group effort done by the 2011 graduating class of Western Michigan University's Graphic Design Program. Showcased were great works done by the graduating class. Being a part of this project gave great experience in how to translate creative ideas even further into environmental arenas. Another one of these such arenas is the second project pictured. The IT department of a fortune 1000 company wanted to make an ordinary bland wall into something that would engage others by generating ideas, communication, and innovation throughout the workplace. Designing an interactive wall, equipped with television monitors for information relay, chalk board paint (chalk for writing included), and a lego wall did just that. Even the most successful companies in the world know the value of creative, collaborative, and innovative environments.
